Start with the records that actually run the business
Catalog scale makes identity errors expensive. We establish how product IDs, SKUs, category IDs, URLs, and source records relate to each other. Current source availability and the usable input fields are part of that discussion. Stable destination mapping keeps each optimized description attached to its intended page.
Coordinate categories and product detail pages
Category content helps people compare and choose across a range; product detail content answers questions about an exact item. Treating them as separate writing queues misses their relationship. We plan distinct keyphrase roles, useful supporting copy, and relevant links across the agreed catalog scope.
Make the handoff fit the import
A custom CMS may need content and metadata in a precise column layout, with stable IDs and separate import steps. Category export mapping is part of our existing workflow. Product-page columns and other custom fields are confirmed with your team before ingestion. We retain review context and make any source or coverage limitations visible.
Scale the program, not the ambiguity
Agree the eligible catalog, priority order, source refresh, review responsibilities, and delivery capacity before expanding. Sites above 50,000 enrolled pages receive a tailored scope and quote. Million-page programs include capacity and implementation planning tailored to your catalog.
Before you begin
Custom platforms questions.
Do we need to replace our CMS?
No. The first step is to understand your current source and delivery formats. We scope exports or an integration around your system; custom engineering is agreed separately.
Can you handle a catalog with hundreds of thousands of pages?
That is an enterprise scoping conversation. We confirm eligible pages, source quality, delivery requirements, and achievable capacity before agreeing the program. We do not treat a theoretical catalog size as proof of completed throughput.
Who publishes the changes?
Your agreed workflow determines that. We can deliver mapped, reviewable files, and your team can control ingestion. Direct publishing requires a separately supported and authorized integration.